Bring Back the Bees | Look for specially marked boxes

#BringBacktheBees is Back!

Honey Nut Cheerios is continuing its mission to bring back the bees. This year we’ve partnered with Page’s Seeds to give away a packet of Cosmos Sensation Mix Seeds, in specially marked boxes of Honey Nut Cheerios. Suitable as a garden plant across the country, the seed mix will help to create new places for pollinators to thrive.

We’re working toward a goal of providing enough seeds to help five million Americans plant pollinator gardens in the U.S. this year. You can do your part to help us bring back the bees by planting your seed mixture and sharing on social using #BringBackTheBees, so we can celebrate all the new pollinator gardens this spring.

About Our Seeds

Our seed packets, featuring the Cosmos Sensation Mix (Cosmos bipinnatus), can be found within specially marked boxes of Honey Nut Cheerios and can be planted in your home/yard or in appropriate places in your communities. For additional information visit Page's Seeds.

Page's Seeds and Xerces Society | Supporting Bring Back the Bees

“Cosmos is a lovely garden flower that provides food for bees without risk of becoming invasive. It’s easy to grow, cheerful to look at, and hums with activity from gentle bees, says Eric Lee-Mäder, co-director of the Xerces Society’s Pollinator Conservation Program. “While it is not a substitute for large-scale protection and restoration of native wildflower habitat, especially on farms where it’s needed most, small pollinator gardens like those you can create with Cosmos provide an additive value to bees, making our backyards and urban areas more hospitable and favorable for all pollinators.”

Where's Buzz the Bee?


We Need the Bees


1 in 3 bites of food we eat is made possible by bees and other pollinators²


44% of bee colonies in the U.S. collapsed in 2016³


More than two thirds of the world’s crop species rely on pollinators⁴

Doing Our Part

We’re Making Bee Habitats

By 2020 our oat farms will host about 3,300 acres of nectar- and pollen-rich wildflowers, which are full of the nutrients bees and other pollinators need to stay strong. Working with the Xerces Society, we have already made amazing headway by engaging dozens of oat farmers with active work to get more habitat planted on their farms. The first native wildflowers were seeded at some farms beginning in early 2017 with more being planted all the time. This work is literally changing the landscape for bees in some of the major oat growing regions of the north-central United States and central Canada.


Plant Like a Pro

Thanks for doing your part!

  1. Pollinator Health Task Force, “National strategy to promote the health of honey bees and other pollinators” (White House, Washington, DC, 2015).
  2. Klein, Alexandra-Maria et al “Importance of pollinators in changing landscapes for world crops.” Proceedings of the Royal Society of London B: Biological Sciences 274,1608 (2007).